Most failures happen early, long before goods move.
The first mistake is starting with price instead of structure. Without understanding landed cost, regulatory requirements, and local expectations, pricing is meaningless.
The second mistake is assuming intermediaries will “handle everything.” No serious market works that way. Responsibility cannot be outsourced entirely.
The third mistake is underestimating time. Korea values patience and consistency. Rushing the process usually delays it further.
Successful trade between Korea and Türkiye requires preparation, not improvisation. Those who understand this rarely compete on price alone—and they do not need to.